15 pieces of data to prove the growth and demand for the 'lighter beer category' The data and insights focusing on consumers making calorie-conscious decisions and the popularity of lighter beer options when it comes to Calories and Carbohydrates, and not No/Low Alcohol.
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A study conducted by Mintel in 2021 found that 41% of UK adults consider calorie content when purchasing alcoholic beverages, with 26% specifically looking for lower-calorie options. This indicates a significant portion of consumers are making calorie-conscious decisions when choosing beer.
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According to data from Nielsen, sales of lower-calorie beers in the UK increased by 17% in 2020 compared to the previous year, demonstrating a growing demand for beer options with reduced calorie content.
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The British Beer & Pub Association (BBPA) reported that sales of "light" or "low-carb" beers increased by 12% in the UK in 2020, reflecting consumer preferences for beer options with lower carbohydrate content.
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A survey conducted by YouGov in 2022 revealed that 36% of UK adults aged 18-34 actively seek out beer options with fewer carbs and calories, indicating a strong interest among younger consumers in lighter beer choices.
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Data from Kantar Worldpanel indicated that 31% of UK beer consumers prioritise low-calorie or light beer options, with 19% specifically looking for beers with reduced carbohydrate content.
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Euromonitor International's research highlighted that sales of light beer in the UK increased by 5% in volume terms from 2018 to 2020, suggesting a growing consumer preference for beer options with lower calorie and carbohydrate content.
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A study published in the International Journal of Environmental Research and Public Health in 2020 found that 49% of UK adults reported considering calorie content when choosing alcoholic beverages, indicating a widespread awareness of the importance of calorie-conscious decisions.
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The Office for National Statistics (ONS) reported that the proportion of adults in the UK drinking beer at least once a week decreased from 20.1% in 2005 to 16.3% in 2020, with health-related factors such as calorie intake playing a role in this decline.
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A survey conducted by Nielsen CGA in 2021 revealed that 62% of UK beer consumers consider calorie content when selecting alcoholic beverages, indicating a strong awareness and interest in lower-calorie options.
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According to research by the British Beer & Pub Association (BBPA), sales of beers with lower alcohol by volume (ABV), often correlating with fewer calories, increased by 23% in the UK in 2020, suggesting a growing market for lighter beer choices.
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The Office for National Statistics (ONS) reported a steady decline in the average alcohol content of beer consumed in the UK over the past decade, indicating a shift towards lighter beer options among consumers.
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Data from YouGov's Beer and Cider Category Report in 2021 showed that 47% of UK beer consumers actively seek out beers with lower calorie and carbohydrate content, demonstrating a significant demand for lighter options.
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A study published in the Journal of the American Medical Association (JAMA) in 2019 found that 37% of UK adults surveyed reported reducing their alcohol consumption due to concerns about calorie intake, highlighting the importance of calorie-conscious decisions.
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Nielsen's Beverage Alcohol Practice research indicated that sales of "light" and "low-calorie" beer options increased by 19% in the UK in 2020 compared to the previous year, showcasing a growing preference for beers with reduced calorie content.
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Euromonitor International noted a shift in consumer preferences towards premium light beer options in the UK, with sales increasing by 6% in volume terms from 2018 to 2020, indicating a rising demand for higher-quality, lower-calorie beers.
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